Even if reactions to foreign goods are measured by means of various conceptual structures, few studies approach the question from the point of view of boycotts. Responding to this scarcity and with the aid of netnography, this study examines antecedents of consumer boycotts of foreign goods. The...

Public relations is the distinctive management function which helps establish and maintain mutual lines of communication, understanding acceptance and co- operation between an organization and its publics. It involves the management of problems or issues, helps management to keep informed on...