The goal of this research is to investigate the impact of marketing mix strategies on companies’ profitability in the … implementation of marketing mix strategies and their actual outcomes on that specific area, to obtain marketing mix determinants and …

research by developing the role of intra-organizational coordination of marketing, logistics and purchasing to improve the … customer value. An exploratory research is done on relationships that link logistics, marketing and purchasing. The nature and …

The article analyzes that guerrilla marketing is not limited to traditional means. Usually, its use is noticeable in … the online space. This is the most effective tool for guerrilla marketing, which includes e-mail or mailing lists, forums … guerrilla marketing on the internet, one should keep in mind the following features: planning; content; design; user enrolment …

marketing szerves elemeként valósulhat meg. …

A gyártmányfejlesztésnek ma kiszemelt piacra, piaci rétegre vagy résre kell irányulnia. Ebben a marketing szerepe nem … lépését egybe kell vetni a kapcsolódó marketing- és más tennivalókkal. Emellett a gyártmánytervezést mind horizontálisan (a …