The apparel industry is undergoing rapid evolutionary changes that have resulted from new technologies, globalization, and consumer demands. Consumers want and expect immediate, personalized service and more variety in product offerings. To survive in the apparel market apparel companies have...

The purpose of this study was to investigate how licensing is used as a strategic tool within the apparel industry, to understand the relationship between licensing as a strategic tool and lifestyle branding, and to understand how license reacquisition impacts the competitive strategy of firms....

The purpose of this research was to examine companies in the bottomweights market who have identified niche products⁄markets for use in testing the Parrish Niche Strategy Model (2003). Another purpose of this research study was to analyze factors that contribute to the establishment of niche...

The purpose of this research is to establish a branding model for the apparel manufacturers, marketers and soft goods retail sectors and provide direction for industry and academic researchers in better understanding viable strategies to this key element of success in today's aggressive...

As textile and apparel companies operate in an interconnected world economy, the new challenge for these companies is to manufacture and market innovative products while considering the entire world as the playing field. Today, the ideal global corporation exploits every new opportunity in the...

The purpose of this research was to analyze how a niche strategy can be used by US textile and apparel companies to compete with lower priced imports. With the increasing globalization of the industry, it has been suggested that companies focus on products that offer a competitive advantage over...