Garrett, Tony C.; Lee, Sungkyu; Chu, Kyounghee - In: International Marketing Review 34 (2017) 2, pp. 272-292
Purpose The purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions – country of design (COD), country of technology (COT), and country of manufacture (COM) – in comparison to store image in terms of consumer product evaluation and purchase...