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A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

Su, Chenting; Fern, Edward F.; Ye, Keying - In: Journal of marketing research : JMR 40 (2003) 3, pp. 268-281

Persistent link: https://www.econbiz.de/10006649607

Effects of Parental Style and Power on Adolescentâs Influence in Family Consumption Decisions

Bao, Yeqing - 2001

This dissertation developed a comprehensive model conceptualizing the factors affecting children's choice of influence strategy and relative influence in family consumption decisions. In particular, the model asserted that antecedent variables (i.e., family variables, individual characteristics...

Persistent link: https://www.econbiz.de/10009434043

Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises

Su, Chenting; Sirgy, M.Joseph; Littlefield, James E. - In: Journal of business ethics : JOBE 44 (2003) 4, pp. 303-312

Persistent link: https://www.econbiz.de/10006889559

Entering Guanxi: A Business Ethical Dilemma in Mainland China?

Su, Chenting; Littlefield, James E. - In: Journal of business ethics : JOBE 33 (2001) 3, pp. 199-210

Persistent link: https://www.econbiz.de/10006900299

Harmonizing conflict in husband-wife purchase decision making : perceived fairness and spousal influence dynamics

Su, Chenting; Zhou, Kevin Zheng; Zhou, Nan; Li, Julie Juan - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 378-394

Persistent link: https://www.econbiz.de/10003758834

Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China

Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689

Persistent link: https://www.econbiz.de/10003854629

How face influences consumption : a comparative study of American and Chinese consumers

Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256

Persistent link: https://www.econbiz.de/10003436746

Exploring relationship satisfaction between global professional service firms and local clients in emerging markets

Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; an … 41 (2010) 7, pp. 1198-1217

Persistent link: https://www.econbiz.de/10008669271

Does relationship quality matter in consumer ethical decision making? : evidence from China

Liu, Zhiqiang; Zeng, Fue; Su, Chenting - In: Journal of business ethics : JOBE 88 (2009), pp. 483-496

Persistent link: https://www.econbiz.de/10003958839

Managing opportunism in a developing interfirm relationship : the interrelationship of calculative and loyalty commitment

Liu, Yi; Su, Chenting; Li, Yuan; Liu, Ting - In: Industrial marketing management : the international … 39 (2010) 5, pp. 844-852

Persistent link: https://www.econbiz.de/10008737500

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