Using analytic hierarchy process (AHP), we established a model to assess forest quality at the stand level. Three criteria are used, including forest structure, economic value, and regeneration status. Each criterion is further composed of multiple concrete indicators. Pair-wise comparisons are...

This study examines the effects of intangible extrinsic cues on consumer quality perception and purchase intention of private brands. We find that store image and product signatureness enhance quality perception and purchase intention of private brands while quality variation reduces both...

Purpose – This study aims to examine the moderating effects of two important consumer characteristics (product familiarity and risk aversion) on the relationships between two intransient cues (store image and product signatureness) and consumer quality perception of private label, as well as...