Hwang, Eun Jin; Norton, Marjorie J. T. - In: Transnational Corporations Review 2 (2010) 3, pp. 44-58
We investigated the effects of environmental uncertainty on South Korean apparel retailers' performance and market-orientation (MO) strategies and the effects of their MO strategies on their performance. Market turbulence negatively affects the retailers' performance and use of some MO...