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Adding value to service brands through innovation : a framework for emerging economies

Guceri-Ucar, Gozem; Koch, Stefan - In: Innovations in services marketing and management : …, (pp. 1-26). 2014

Persistent link: https://www.econbiz.de/10010200753

Measuring brand association strength : a consumer based brand equity approach

French, Alan; Smith, Gareth - In: European journal of marketing : EJM 47 (2013) 8, pp. 1356-1367

Persistent link: https://www.econbiz.de/10009787159

The influence of social class on the perceptions of country of origin : national brands produced in overseas locations

Miranda, Mario Joseph; Parkvethee, Narissara - In: Marketing intelligence & planning 31 (2013) 4, pp. 388-404

Persistent link: https://www.econbiz.de/10010340511

Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana

Asamoah, Emmanuel - In: Journal of small business and enterprise development 21 (2014) 1, pp. 117-131

Persistent link: https://www.econbiz.de/10010344879

Conceptualising and measuring consumer-based brand-retailer-channel equity

Londoño, Juan Carlos; Elms, Jonathan; Davies, Keri - In: Journal of retailing and consumer services 29 (2016), pp. 70-81

Persistent link: https://www.econbiz.de/10011442358

Desperately seeking customer engagement : the five-sources model of brand value on social media

Piven, Inna P.; Breazeale, Michael - In: Analyzing the strategic role of social networking in …, (pp. 283-313). 2017

Persistent link: https://www.econbiz.de/10011531130

Brand value creation versus destruction : the relationship between consumers, marketers, and financiers

Paranque, Bernard; Cova, Bernard - In: Finance reconsidered : new perspectives for a …, (pp. 245-261). 2016

Persistent link: https://www.econbiz.de/10011543064

Socioemotional wealth and the performance of family firms : the role of identification and transgenerational control

Stankiewicz, Johannes - 2016

Die vorliegende Arbeit untersucht empirisch die Effekte von nicht-finanziellen Zielen von Eigentümern von Familienunternehmen auf die finanzielle Leistung von Familienunternehmen. Um die nicht-finanziellen Ziele abzubilden wurde das Socioemotional Wealth (SEW) Model herangezogen. Während das...

Persistent link: https://www.econbiz.de/10011481470

When products and brands trade hands : a framework for acquisition success

Newmeyer, Casey E.; Swaminathan, Vanitha; Hulland, John - In: Journal of marketing theory and practice 24 (2016) 2, pp. 129-146

Persistent link: https://www.econbiz.de/10011489593

A valuation analysis of corporate naming rights for collegiate sport venues

Popp, Nels; DeSchriver, Timothy D.; McEvoy, Chad D.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10011508540