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In-game advertising
Nufer, Gerd; Geiger, Christina - 2009
Die Platzierung von Werbebotschaften in Video- und Computerspielen ist eine neue Werbemaßnahme, die Unternehmen zunehmend ergreifen, um Aufmerksamkeit bei den Konsumenten zu erregen. Der folgende Beitrag beschäftigt sich mit dem Markt der Video- und Computerspiele, zeigt die verschiedenen...
Persistent link: https://www.econbiz.de/10009521420
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In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi; Lee, Mira - In: Advertising theory, (pp. 388-401). 2012
Persistent link: https://www.econbiz.de/10009524029
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Wirtschaftliche Chancen und Rechtsprobleme des In-Game-Advertising
Schmidt, Peter - 2011
Persistent link: https://www.econbiz.de/10009426902
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Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van; Rozendaal, Esther; Buijzen, Moniek - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
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Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall; Schiller, Shu Z.; Galletta, Dennis - In: Journal of advertising research 55 (2015) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
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Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
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Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim - In: Handbook of research on effective advertising …, (pp. 64-89). 2015
Persistent link: https://www.econbiz.de/10011283763
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231