Narrow search
Showing 81 - 90 of 15,346
Cover Image
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika; Pillai, Sreejesh S. - In: The journal of product & brand management 26 (2017) 4, pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Cover Image
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth - In: Journal of marketing communications 23 (2017) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Cover Image
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Cover Image
Werbung in Bildschirmspielen : eine Eye-Tracking-Studie zur Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising
Schlütz, Daniela; Blake, Christopher; Charrier, Daniela; … - In: Wert und Werte der Marketing-Kommunikation, (pp. 281-298). 2013
Persistent link: https://www.econbiz.de/10014567856
Cover Image
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Cover Image
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Cover Image
Monetarisierung von Computerspielen
Koubek, Jochen - 2020
Persistent link: https://www.econbiz.de/10012313135
Cover Image
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.; Rozendaal, Esther; Reijmersdal, Eva … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Cover Image
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Cover Image
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin; Watanabe, Nicholas Masafumi; Nagel, Mark S. - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10014232451