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Eventrecht
Kitzberger, Ralf - In: Eventkommunikation : Expertenerfahrung in Theorie, …, (pp. 43-73). 2008
Persistent link: https://www.econbiz.de/10003787193
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Marken erleben : Signalisation, Emotion, Interaktion und Information im Eventmarketing
Schaumlöffel, Markus - In: Eventkommunikation : Expertenerfahrung in Theorie, …, (pp. 75-112). 2008
Persistent link: https://www.econbiz.de/10003787198
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Eventkommunikation in der Sparkassen-Finanzgruppe
Dannhäuser, Ralph - In: Eventkommunikation : Expertenerfahrung in Theorie, …, (pp. 113-173). 2008
Persistent link: https://www.econbiz.de/10003787200
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A framework for managing customer experiences
Schmitt, Bernd - In: Handbook on brand and experience management, (pp. 113-131). 2008
Persistent link: https://www.econbiz.de/10003788988
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Some issues concerning the concept of experiential marketing
Raghunathan, Rajagopal - In: Handbook on brand and experience management, (pp. 132-143). 2008
Persistent link: https://www.econbiz.de/10003788993
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Embodied cognition, affordances and mind modularity : using cognitive science to present a theory of consumer experiences
Brakus, J. Joško - In: Handbook on brand and experience management, (pp. 144-160). 2008
Persistent link: https://www.econbiz.de/10003788996
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Young event services: lifestyle or living? ; teaching case
Subramanian, Ram; Peterson, Richard; Sulich, Heidi - In: Journal of business case studies 4 (2008) 8, pp. 7-18
Persistent link: https://www.econbiz.de/10003778186
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Shopping streets versus shopping malls : determinants of agglomeration format attractiveness from the consumers' point of view
Teller, Christoph - In: The international review of retail, distribution and … 18 (2008) 4, pp. 381-403
Persistent link: https://www.econbiz.de/10003771915
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Scalaria : Kernkompetenz Inszenierung
Gastberger, Peter - In: Die kreative Organisation : Führungsverantwortung …, (pp. 131-139). 2009
Persistent link: https://www.econbiz.de/10003773049
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Weight Watchers : social event centered marketing
Vignali, Claudio; Henderson, Stephen - In: Journal of food products marketing 14 (2008) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10003773218