Showing 1,151 - 1,160 of 1,162
Purpose – This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red wines. Design/methodology/approach – The authors conduct an experiment to measure the influence of experts' opinions in relation to the complexity of...
Persistent link: https://www.econbiz.de/10014814510
, third party recommendations can be given much more quickly, effectively and in greater detail. However, up to now not much … literature review is conducted to clarify the concept of eWOM and the relevance of recommendations in the performing arts. Then … study results confirm that recommendations have a high relevance for theatergoers and are very relevant in a social media …
Persistent link: https://www.econbiz.de/10014642941
Purpose The current study conceptualizes and empirically tests a new model of market brand equity (MBE). This model, that not just provides an understanding of customer mindsets toward the brand, as most empirical models do, but also measures the marketing benefits of such mindsets. The present...
Persistent link: https://www.econbiz.de/10014729819
Purpose – The purpose of this paper is to provide practical recommendations for shadowing as a method of organizational … entrepreneur workspaces – to generate recommendations by identifying and synthesizing solutions that emerged during the encounters … and wear, and how to take notes. Practical implications – Though the recommendations for shadowing are based on particular …
Persistent link: https://www.econbiz.de/10014989400
This article describes a service for providing literature recommendations, which is part of a networked digital library … sequential steps: data preparation of the Web usage log, discovery of article associations, and article recommendations. We …
Persistent link: https://www.econbiz.de/10014965353
Considers which interactive marketing behaviours will result in the broadest word‐of‐mouth or the largest volume of new client referrals. Suggests that the intensity and variety of client participation during the service delivery process is predictive of positive word‐of‐mouth and...
Persistent link: https://www.econbiz.de/10014905482
Proposes a model to explain consumers’ willingness to recommend a service provider. The model considers four predictors of this phenomenon: affect, outcome, competency and courtesy. In a laboratory setting, subjects read and responded to a scenario describing a service encounter of a...
Persistent link: https://www.econbiz.de/10014905623
Purpose The purpose of this study is to provide an overview of the barriers and difficulties small hotels encounter in Cyprus and to identify possible solutions and remedies. Design/methodology/approach This paper draws on both academic and trade literature to explore the challenges facing small...
Persistent link: https://www.econbiz.de/10015037829
Purpose This paper aims to contribute to contemporary debates about interdisciplinarity and social marketing by presenting the critical reflections of a social marketer, a human geographer and an engineer on working across disciplines in an Australian community energy efficiency intervention –...
Persistent link: https://www.econbiz.de/10014907160
Persistent link: https://www.econbiz.de/10011892511