retail is a leaflet action. This article aims to highlight the use of segmentation aspects by retail in the selected region … focus on direct marketing in the retail – was executed to fulfil the objectives of the article. Results from a questionnaire … distribution of retail shops in the city. Socio-demographic segmentation offered information about age, gender, status, and …

Supermarkets are strong catalysts to stimulate the growth and development of producers and suppliers of processed food … and manufactured products in Southern Africa. This paper assesses the role of supermarkets and governments in developing … supermarkets away from mere compliance as part of black economic empowerment or social responsibility objectives, to more mutually …

with the acquirer, the latter increased their assortment. This suggests that variety is a strategic variable in retail …