ABSRACT. Despite the surge in online retail sales in recent years there still remains reluctance by consumers to complete the online shopping process. A number of authors have attributed consumers’ reluctance to purchase online to apparent barriers. However, such barriers as yet have not been...

The Internet has the capability to generate international market expansion and future growth for the firm, a concept known as Internetalisation. However, it is yet to be determined as to how much or to what level the Internet influences internationalisation, and thus international market growth....

The aim of this research is to explore the variables that are influenced by the Internet on international market growth of SME’s in Australia. Subsequently, the research question, “How has the Internet influenced international market growth for Australian SME’s?‿ has been developed. To...

Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...

The study of female entrepreneurship is a dynamic field, with more women than men engaging in self-employment in Australia, the United Kingdom and the United States. Prior research in this field has identified a series of factors which characterize entrepreneurs. This paper examines the extent...

As the chapters in this Handbook clearly illustrate, the study of women entrepreneurs is a dynamic field. Increasing numbers of women are starting up their own businesses and, unlike previous generations, many young women are choosing to become business operators as a career choice, rather than...

The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs. These two measures are an individual's propensity to be brand loyal, and attitude towards the act of purchasing a...

The Australian wine industry has achieved remarkable success during the last three decades. A key to this success has been the establishment of "Wine Brand Australia". While the majority of this success has been achieved by wineries located in South Australia, Victoria, New South Wales and...

This paper draws on a study of government initiat ives aimed at facilitating economic development, specifically the Multifunction Polis Feasibility Study involving the governments and business enterprises of Australia and Japan (1987-1991). Large scale projects that involve collaboration between...

Marketing research has somewhat overlooked strategic philanthropy by business yet not only has it burgeoned as a marketing practice but ‘the resources and outcomes associated with philanthropic efforts are similar to those sought within a marketing context’ (McAlister and Ferrell 2002)....