in small and medium enterprises has led to the development and implementation of design innovation programs, with many … western countries investing in design innovation programs for better firm performance. This paper investigates how firms … respond to a design innovation program and engage in continuous innovation, doing more business with a focused less diverse …

politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis … -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design …Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The …