Entrepreneurial marketing has gained popularity in both the entrepreneurship and marketing disciplines in recent times … entrepreneurship and marketing. There is now an emerging body of work dedicated to this interface, hence the development of … gaining recognition in mainstream entrepreneurship and marketing literature. For example new marketing textbooks now …

called - and their contextual fit are key research goals in entrepreneurship (Davidsson, 2004). We define venture idea as … ''business model''. Even though venture ideas are central to entrepreneurship yet its characteristics and their effect to the … (2000) introduced entrepreneurship as the nexus of opportunities and individuals. In line with this some scholars has …

failure (Shepherd, Douglas and Shanley, 2000) and makes it difficult to attract stakeholders and financing for the venture … increasingly drawn on within Strategic Management. While theoretical contributions appling RBV in the domain of entrepreneurship … the application of RBV to the entrepreneurship arena. First, measures for resource characteristics and configurations …

and in self-employment. Next, we provide a brief overview of research at the individual entrepreneur level, focusing on …Female entrepreneurship is growing (OECD, 2000) with some estimates that this growth exceeds that of most economies …. This research answers calls for studies of gender and entrepreneurship (Brush, 1992; Bird & Brush, 2002), and the supply …

earlier claims that new firms play very significant roles in employment creation, productivity growth and innovations (van … better dealt with through the Global Entrepreneurship Monitor (GEM) research (Bosma & Harding, 2007; Reynolds et al., 2005 …

first and broader view of entrepreneurship. Policies designed to generate a population of risk taking and self …There are two key approaches to entrepreneurship, each of which has different implications for small business policy … (Danson 2002). The first conceives of entrepreneurship as an economic process and can be traced to the work of Joseph …

Many rural communities are adopting entrepreneurship and small business development services as components of their …’ perceived success across three measures: overall business success, employment growth, and financial success. …