Salunke, Sandeep; Weerawardena, Jay; McColl-Kennedy, … - In: Journal of Business Research 66 (2013) 8, pp. 1085-1097
The criticality of service innovation in building and sustaining competitive advantage is gaining increasing recognition in the marketplace. Using empirical data from US and Australian project-oriented firms, the study uses a multi-staged multi-method research program to demonstrate how...