Similar Search Results

The structure of equilibrium marketing channels: Common versus exclusive retailers

Vemuri, Vijaya Kumar - 1996

Coordination and control are critical aspects in the design of marketing channels due to the interdependence of various … channel members and the complex flow of products, title to the products, payments and information. Important marketing … decisions, such as prices and the level of promotional services, are often delegated to members of the marketing channel with …

Persistent link: https://www.econbiz.de/10009477816

An investigation of the environment-strategy-structure relationship of post-industrial (information-age) organizations

Powell, Vonda Kai - 1995

of this structure upon marketing strategy. Specifically, the research addresses the expanding role of marketing and … marketing strategy in this emergent organizational form. …

Persistent link: https://www.econbiz.de/10009477822

Consumer expectations of services and their effect on perceived service quality

Hamer, Lawrence Olin - 1996

service quality. There is also evidence which indicates that services' marketing practitioners also believe expectations are …

Persistent link: https://www.econbiz.de/10009477843

Competitive definitions in emergent markets: The case of market-data systems

Levenhagen, Michael - 1993

This dissertation reports the results of three pilot studies, one background field study, and a large survey to buyers and suppliers of market-data systems. The dissertation uses a cognitive perspective on market structuring, competitive definitions, and rivalry.

Persistent link: https://www.econbiz.de/10009477861

Health claims and consumer skepticism: The influencing effects of information type, sponsor reputation, and information channel

Caudill, Eve Martha - 1995

This dissertation research examines consumer skepticism and the possible mitigating effect of credibility on consumers' behavior in the marketplace. Of particular interest to this research is the interaction between the credibility of a set of information and consumers' skepticism toward a...

Persistent link: https://www.econbiz.de/10009477878

The strategic implications of trust for interorganizational exchange relations under asymmetric dependence

Andaleeb, Syed Saad - 1989

The extent of trust of one organizational entity in another seems to have important behavioral implications for long run interactions and transactions. In the context of channel relationships and exchange processes, however, the role of trust is understood very little. In this study it was...

Persistent link: https://www.econbiz.de/10009477933

Consumer evaluations of brand extensions in isolated and comparative contexts

Lee, Sungho - 1996

What factors lead to favorable consumer evaluations of extensions has been the important research issue in the area of brand extensions. Prior research findings of brand extensions imply that it is important to consider whether a brand has prior associations by which consumers perceive a fit...

Persistent link: https://www.econbiz.de/10009479557

Essays on Making Interdependent Decisions and Their Evaluations

Oza, Shweta S - 2007

This dissertation comprises of two essays that investigate factors influencing interdependent decision-making and the evaluations of such decision outcomes. In the first essay, we examine the influence of time taken by a bargaining opponent to respond to an offer on bargainers' perceptions of...

Persistent link: https://www.econbiz.de/10009450641

Advances in Mathematical Models in Marketing

Aravindakshan, Ashwin - 2007

in marketing. The first essay discusses the issue of endogeneity of market share and price in logit models and provides a …

Persistent link: https://www.econbiz.de/10009450661

The Impact Of Online Sponsored Search Advertising On Consumer And Seller Strategies

Animesh, Animesh - 2007

's performance. The second essay employs consumer search and quality signaling theories from information systems, marketing, and …

Persistent link: https://www.econbiz.de/10009450729