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Advertising and Environmental Issues - The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors
Biswas, Abhijit; Licata, Jane W.; McKee, Daryl; Pullig, … - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 1, pp. 93-105
Persistent link: https://www.econbiz.de/10007050004
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Special Issue on Pricing and Public Policy - Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Prices and Semantic Cues
Biswas, Abhijit; Pullig, Chris; Krishnan, Balaji C.; … - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 52-65
Persistent link: https://www.econbiz.de/10007056055
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Semantic cues in reference price advertisements: The moderating role of cue concreteness
Krishnan, Balaji C.; Biswas, Abhijit; Netemeyer, Richard G. - In: Journal of retailing 82 (2006) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10007259594
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Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluations
Burton, Scot; Biswas, Abhijit; Netemeyer, Richard - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10007091680
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ARTICLES - Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
Dean, Dwane Hal; Biswas, Abhijit - In: Journal of advertising : official publication of the … 30 (2001) 4, pp. 41-58
Persistent link: https://www.econbiz.de/10008119319
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The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Biswas, Dipayan; Biswas, Abhijit; Das, Neel - In: Journal of advertising : official publication of the … 35 (2006) 2, pp. 17-32
Persistent link: https://www.econbiz.de/10008126621
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Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?
Dutta, Sujay; Biswas, Abhijit; Grewal, Dhruv - In: Journal of marketing 75 (2011) 6, pp. 124-139
Persistent link: https://www.econbiz.de/10009796384
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Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-775
Persistent link: https://www.econbiz.de/10008895067
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Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth; Jha, Subhash; Biswas, Abhijit - In: Journal of retailing 98 (2022) 4, pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
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Should firms display the sale price using larger font?
Bhattacharyya, Ayan; Jha, Subhash; Guha, Abhijit; … - In: Journal of retailing 99 (2023) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10014283354