Consumer perception of product value is central to all stages of the process of bringing products to markets, from design and manufacture to distribution and retail. As a result, product strategy needs to respect customer needs in order to achieve or retain competitive advantage in providing...

The Creative sector in China has, in keeping with the economy, experienced a sustained period of rapid growth. However, the sector is still relatively immature and practices and understanding of the management of brands and client accounts are continuing to develop. Current Brand management...

Purpose: The paper seeks to contribute to the management development debate by providing insight on the dynamics of organisational learning and human interaction in the SME firm. The paper sets out to consider how a practice based perspective of knowledge is useful in this...

This short case study looks at changes in strategy and structure at the BTA at the end of the 1980's. It is designed firstly to illustrate the environment- values-resources model and its applicability for providing a framework to examine change pressures and implications; and secondly to explore...

Purpose: This paper aims to identify the problems associated with the implementation of strategic planning in Jordanian publicly quoted companies. Design/Methodology/Approach: A review of the literature relating to both strategic planning and strategic planning implementation in both developed...

There are a number of environmental pressures facing SMEs and the high failure rates amongst young SMEs highlights the need for research to develop a framework that will permit SMEs to achieve growth with a minimal risk of failure. This research will show that both relationship marketing and...

This research aims to identify the problems associated with the implementation of strategic decisions in Jordanian publicly quoted industrial firms. It also aims to make a comparison between “high success” firms and less successful firms in order to find out whether there are any differences...

Recent media reports have drawn attention to entrepreneurs who have successfully owned several businesses. Entrepreneurs who have owned at least two businesses are known as 'habitual entrepreneurs'. However, not all habitual entrepreneurs are consistently successful. Further, studies show that...

There has been a revival of interest in recent years in the relationships between multinational corporations (hereafter MNCs) and the host regions in which they operate. The branch plant thesis which generally views inward investment by MNCs in a negative light — as reinforcing power relations...

This paper examines the market entry of the UK’s largest retailer (Tesco) into the USA. Tesco’s launch of a new brand – Fresh & Easy Neighborhood Markets – in virgin territory is a bold move, notwithstanding the firm’s considerable success with its overseas investment strategy (which...