In 1987, the UK Conservative Party was re-elected promising to transform the electricity industry into a privatised competitive industry and to promote an expansion of nuclear power. Fulfilling both objectives was not possible. The nuclear plants were withdrawn from the sale and plans to build...

Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this...

With the emergence of schools of thought which examine brands and branding according to relationships, brand communities and popular culture; consumers are becoming more significant in shaping the brand agenda. Furthermore, the evolutionary growth and mutations spawned by Web 2.0 draw non-brand...

It could be argued that in the wake of a tsunami of global events, which have catapulted Muslims into the spotlight, it is inevitable that more and more aspects of their existence will generate interest. In the field of Branding and Marketing, a new school of thought has emerged which suggests...

Purpose: The paper aims to provide an overview of how UK conference centres have incorporated Web 2.0 applications, such as Linkedin, Facebook and Twitter, into their marketing communications strategies. Design/methodology/approach: Following an analysis of the impacts of Web 2.0 applications...

The aim of this paper is to trace and explain variations in calculative and collaborative human resource management (HRM) practices between companies and across national borders. Variations and similarities are explained in terms of the convergence and divergence of HRM practices determined by...

Whilst academic marketing literature exists on the value of Hip-Hop as a marketing tool, there appears to be less on Hip-Hop’s philosophical roots and why it proves to be so effective. This study attempts to fill this gap, investigating the apparent natural synergy with brand theory – in...

This paper reviews current cloud computing business models and presents proposals on how organisations can achieve sustainability by adopting appropriate models. Using the Jericho Forums Cloud Cube Model (CCM), we classify cloud computing business models into eight types: (1) Service Provider...

Purpose – The objective this paper is to develop and describe a conceptual framework for collaborative Ethical Procurement Due Diligence (EPDD) between International Aid Non-Government Organisations (IANGOs) in Humanitarian Supply Chains (HSCs). Second, to explore EPDD relationships with...