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Persistent link: https://www.econbiz.de/10012315159

An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing

Asamoah, Emmanuel Selase; Chovancová, Miloslava - In: Ekonomika a managment 2011 (2011) 1

This paper provides an overview of the application of microeconomic theories in fast food marketing. The aim is to … bring out the interrelationship between marketing and microeconomics with respect to the fast food industry. The paper … examines some conceptual and theoretical tools that will enhance the marketing practices of managers in the fast food industry …

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Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce

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Supply-side barriers to e-business technology in the healthcare sector

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The Internet of Things : economic and industrial dimensions

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Managing the effectiveness of e-commerce platforms in a pandemic

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The @critical role of corporate brand equity in B2B marketing : an example and analysis

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Optimal dynamic policies for integrated production and marketing planning in business-to-business marketplaces

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Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople

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The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING

Zaglia, Melanie E.; Waiguny, Martin K. J.; Abfalter, Dagmar - In: International journal of entrepreneurial venturing 7 (2015) 1, pp. 1-23

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