ENGLISH ABSTRACT: The increase in globalisation and integration of world financial markets has seen a significantenhancement in the amount in foreign investments. This coupled with the downfall of theapartheid regime has given rise to an opportunity for companies to diversify their investment...

ENGLISH ABSTRACT:The determinants of capital structure form an important part of the finance profession.Contemporary capital structure theory began in 1958 when Modigliani and Millerindicated that in a perfect capital market, the value of a firm is not influenced by itscapital structure....

ENGLISH ABSTRACT: The turbulent and rapidly changing world, including South Africa, has created a societycraving for speed and action. Future leaders, therefore, face incredible pressures todeliver immediate results, to do more with less and to manage an ever-increasingpersonal workload. The...

ENGLISH ABSTRACT:Against the background of the challenge marketers face in influencingconsumer perceptions of brands, this study attempts to assess the effect ofthe senses on the perception of a brand. Perception is the way in whichconsumers interpret the world around them, with the senses as...

ENGLISH ABSTRACT: This study focuses on banking book interest rate risk management, more specifically shortterminterest rate risk management problems. This type of risk is induced by the inflationtargeting policy of the South African Reserve Bank. As a result, inflation leads to an...

ENGLISH ABSTRACT:Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer knowledge about organisational offerings to consumers and communicate how...

Customer Relationship Management (CRM) is not a new topic, but the advent of technologybased CRM solutions has enabled companies to deal better on an individual level andmore efficiently with their large customer base. Seeing the benefits of this competitiveadvantage many companies have...