This study examines the impact on export sales of various promotional strategies for branded food products in foreign markets. It is an empirical analysis using data obtained from organizations that administer the High Value Export Incentive Program (HVEIP) for branded food products, part of...

Casual empiricism suggests that the international licensing of the production and marketing of branded food and related products may become an increasingly important aspect of the globalization of the food industry, particularly in sectors such as soft drinks, brewing and confectionery products....

This paper analyzes the determinants of variation across industries in levels of intra-industry trade (IIT) for a sample of thirty-six U.S. processed food and beverage industries in 1987, previous studies of intra-industry trade having focused on industry characteristics in the manufacturing...

Casual empiricism suggests that the international licensing of the production and marketing of branded food and related products may become an increasingly important aspect of the globalization of the food industry, particularly in sectors such as soft drinks, brewing and confectionery products....

This paper analyzes the determinants of variation across industries in levels of intra-industry trade (IIT) for a sample of 36 U.S. processed food and beverage industries in 1987, previous studies of intra-industry trade having focused on industry characteristics in the manufacturing sectors....

This article presents an analysis of the strategic motivation for firms to license production and sale of their branded products overseas. First, the article documents the incidence of international brand-name licensing of food products, focussing on licenses from the US to foreign firms...