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Market Share and Price Setting Behavior For Private Labels and National Brands
Cotterill, Ronald W.; William P. Putsis Jr.; Dhar, Ravi - Department of Agricultural and Resource Economics, … - 2000
our premise that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing …
Persistent link: https://www.econbiz.de/10010635660
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Market Share and Price Setting Behavior For Private Labels and National Brands
Cotterill, Ronald W.; Putsis Jr., William P.; Dhar, Ravi - Zwick Center for Food and Resource Policy, Department … - 2000
our premise that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing …
Persistent link: https://www.econbiz.de/10004989048
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Testing the Theory: Vertical Strategic Interaction and Demand Functional Form
Cotterill, Ronald W.; William P. Putsis Jr. - Department of Agricultural and Resource Economics, … - 1998
Formulating theoretical models inevitably requires various simplifications that assist in making analysis tractable and that facilitate deriving closed form solutions. While the strategic insights gained from theoretical models of market phenomena are often quite valuable, testing the...
Persistent link: https://www.econbiz.de/10010816323
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Testing the Theory: Vertical Strategic Interaction and Demand Functional Form
Cotterill, Ronald W.; Putsis, William P. - 1998
Formulating theoretical models inevitably requires various simplifications that assist in making analysis tractable and that facilitate deriving closed form solutions. While the strategic insights gained from theoretical models of market phenomena are often quite valuable, testing the...
Persistent link: https://www.econbiz.de/10009442563
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Testing the Theory: Vertical Strategic Interaction and Demand Functional Form
Cotterill, Ronald W.; Putsis Jr., William P. - Zwick Center for Food and Resource Policy, Department … - 1998
Formulating theoretical models inevitably requires various simplifications that assist in making analysis tractable and that facilitate deriving closed form solutions. While the strategic insights gained from theoretical models of market phenomena are often quite valuable, testing the...
Persistent link: https://www.econbiz.de/10005454138
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Assessing the Competitive Interaction Between Private Labels and National Brands
Cotterill, Ronald W.; William P. Putsis Jr.; Dhar, Ravi - Department of Agricultural and Resource Economics, … - 1999
determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and … strategic insights into the pricing interaction between national brands and private labels. In our empirical analysis, we employ … find that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior …
Persistent link: https://www.econbiz.de/10010635639
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Assessing the Competitive Interaction Between Private Labels and National Brands
Cotterill, Ronald W.; Putsis, William P.; Dhar, Ravi - 1999
determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and … strategic insights into the pricing interaction between national brands and private labels. In our empirical analysis, we employ … find that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior …
Persistent link: https://www.econbiz.de/10009442574
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Assessing the Competitive Interaction Between Private Labels and National Brands
Cotterill, Ronald W.; Putsis Jr., William P.; Dhar, Ravi - Zwick Center for Food and Resource Policy, Department … - 1999
determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and … insights into the pricing interaction between national brands and private labels. In our empirical analysis, we employ a … find that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior …
Persistent link: https://www.econbiz.de/10004989055
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Share, Price and Category Expenditure-- Geographic Market Effects and Private Labels
William P. Putsis Jr.; Cotterill, Ronald W. - Department of Agricultural and Resource Economics, … - 2000
Focusing on the interaction between national brands and private labels, this paper has two main empirical contributions: i) a simultaneous system of demand (share), price and expenditure equations is estimated, and ii) differences in the structure of the local geographic market are incorporated...
Persistent link: https://www.econbiz.de/10010635661
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Share, Price and Category Expenditure -- Geographic Market Effects and Private Labels
Putsis, William P.; Cotterill, Ronald W. - 2000
Focusing on the interaction between national brands and private labels, this paper has two main empirical contributions: i) a simultaneous system of demand (share), price and expenditure equations is estimated, and ii) differences in the structure of the local geographic market are incorporated...
Persistent link: https://www.econbiz.de/10009442577