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Focusing on the interaction between national brands and private labels, this paper has two main empirical contributions: i) a simultaneous system of demand (share), price and expenditure equations is estimated, and ii) differences in the structure of the local geographic market are incorporated...
Persistent link: https://www.econbiz.de/10005510739
the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands. Key Words: private labels, pricing, competitive …
Persistent link: https://www.econbiz.de/10010635635
the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands.Key Words: private labels, pricing, competitive …
Persistent link: https://www.econbiz.de/10009442569
the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands. Key Words: private labels, pricing, competitive …
Persistent link: https://www.econbiz.de/10005310639
This paper provides an overview of recent research on estimating competitive interaction in food product categories. In particular, the focus of this review is on research using scanner data conducted at the disaggregate (e.g., store, chain or local market) level, including empirical studies of...
Persistent link: https://www.econbiz.de/10010816358
This paper provides an overview of recent research on estimating competitive interaction in food product categories. In particular, the focus of this review is on research using scanner data conducted at the disaggregate (e.g., store, chain or local market) level, including empirical studies of...
Persistent link: https://www.econbiz.de/10009442558
This paper provides an overview of recent research on estimating competitive interaction in food product categories. In particular, the focus of this review is on research using scanner data conducted at the disaggregate (e.g., store, chain or local market) level, including empirical studies of...
Persistent link: https://www.econbiz.de/10004989062
We study the price response of national brands to the development of private labels. We use monthly data from a consumer survey reporting their purchases for 218 food products. We show that when private labels have a significant effect on national brands prices (144 cases over 218), that is...
Persistent link: https://www.econbiz.de/10005327260
created new and stiff competition for many established manufacturers of national grocery brands (NB). Apart from sizeable … Trzepacz 2002), the use of psychological pricing points (Slade 1998; Blinder et al. 1998; levy et al. 2011), and the economic … retailer strategic pricing and promotional behavior. Available UPS-level wholesale price (price paid by the retailer) data …
Persistent link: https://www.econbiz.de/10011070097
compelling evidence that consolidated markets engaged in non-competitive pricing behavior. Increased brand competition …This paper examines how consolidation in the marketing system affects prices for orange juice. We isolated the pricing …
Persistent link: https://www.econbiz.de/10005338206