Argues that by utilizing a standard evolutionary model of marketing it is possible to map out three key stages in the … development of electioneering, each of which is directly comparable with the production, sales and marketing orientations in … commerce. In politics the respective phases can be labelled the propaganda, media and marketing approaches to the electorate …

political marketing in modern British politics and her campaigns provided the model which her opponents have now followed. Set … within a historical context, Examines the uses, successes and failures of marketing under Thatcher and argues that she … managed to reconcile the superficially contradictory couplet of marketing and political conviction.  …

conversions were cancelled out by defections. Overall, the results suggest that political marketing strategies would be more cost … marketing techniques.  …

Outlines awareness of political marketing in Germany and argues that there is a need for the German political parties … to market themselves. Discusses some of the essential aspects of political marketing, with particular reference to the …

Looks at the California initiative (referendum) process and its development. Outlines the political marketing industry …, its techniques and development, as part of the initiative process. Examines the marketing industry in California and … campaign techniques and practices. Considers why an industry devoted to political marketing arose when it did, over and above …

the relationship between the marketing and public relations functions, analysing whether public relations operates as an … independent function free of control from marketing or whether it operates simply as a sub‐function of marketing. Considers to …

Answers recent calls for scholarly study of organizational culture in a marketing context. Presents a view of the … marketing concept as culture based on the organizational symbolism paradigm. Then applies this perspective through techniques … for implementing the marketing concept.  …

Provides an introduction to the Special Issue by discussing the nature of marketing science in a postmodern world …. Argues that science needs marketing more than marketing needs science. (Look folks, I didn’t want to include a review of my …