Deodhar, Satish Y.; Ganesh, Sankar; Chern, Wen S. - Agricultural and Applied Economics Association - AAEA - 2008
A random utility approach is used to estimate logit equations which indicate what factors affect the likelihood of consumption of non-GM and GM foods, and, whether or not consumers are willing to pay a premium for non-GM/GM foods. Ceteris paribus as the price difference between non-GM and GM...
