Banterle, Alessandro; Cavaliere, Alessia; Stranieri, … - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food … products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market … sample, confirming the evidence found in economic literature concerning SMEs. Nevertheless, cluster analysis outlined a group …