Grebitus, Carola; Colson, Gregory; Menapace, Luisa - Agricultural and Applied Economics Association - AAEA - 2011
high priced pork cuts, a series of field interviews at a variety of food retailers were conducted with actual pork shoppers … questions designed to assess consumers’ involvement when purchasing pork, informational elements including socio …-demographic information and pork attributes (e.g., origin, advertisement, on sale) were also included in the analysis. Key results from the …