The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...

Due to changes in the institutional environment, mainly the Law 11.241/2002 (SP), which limits the burning of sugarcane and favors the mechanization of its harvest, there is a new technological pattern in the Brazilian production of sugar and alcohol. The objective of this article is to analyze...

The aim of this paper was to analyze the characteristics of the transactions between economic agents to identify their attributes and to determine their impacts on the governance structure of the forest biomass energy production chain in Lages, Santa Catarina state. The Economic Transaction Cost...

The new tendencies of the fine wine global consumer market have challenged organizations to observe their resources more efficiently in order to better structure and organize their strategies towards greater competitiveness and sustainability. Based on the Competitiveness and Resource-Based View...

The debate surrounding the need to bring together research and society, through a greater application of scientific knowledge, is increasing. This article addresses the issue, connecting the macro and micro scopes of analysis around the concepts of institutional and immediate specificities of...

The changes in the worldwide competitive scenario have posed difficulties to the survival of companies, forcing them to establish necessary cooperative relations for maintenance and survival in the markets. However, the lack of coordination and cooperation is considered a classic problem in the...

This work evaluated the effective and potential importance of biodiesel for soybean production in Brazil and its regions in 2008, as well as if the prices of biodiesel had been adjusted according to the interests of producers and consumers. Four situations were considered: the first one refers...

Aglobális pénzügyi és gazdasági válság kialakulása, a válság világméretű elterjedése számos okra vezethető vissza. Ezek között az okok között elsőként a globalizációt lehet kiemelni. Aglobalizáció folyamatában megfigyelhető a tőke, a szellemi erőforrások, az anyagi...

The Brazilian agricultural sector is characterized by a great diversity of production systems subject to a wide number of risk factors.These risks cannot be completely eliminated, but they can be minimized by the adoption of some strategies, such as diversificationof agricultural and livestock...