Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; … - International European Forum on Innovation and System … - 2013
In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … uses social media platforms for marketing purposes and interaction with present and potential cus-tomers. Usually the … knowledge on how to properly use social media marketing seems to be necessary within the food sector. …