organizational systems and marketing changes. So, the paper presents the development of innovativeness (product, technology …, organisational and marketing) among Polish food producers in the context of its future development. The level of innovation in the …, process innovation 22%, organizational 9%, marketing innovations 14%. The share of innovative products value in the food …

Social media marketing has become a powerful tool of interaction with stakeholders. An increasing number of companies … alternatives for customer relationship management. However, more knowledge on how to properly use social media marketing seems to …

In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … uses social media platforms for marketing purposes and interaction with present and potential cus-tomers. Usually the … knowledge on how to properly use social media marketing seems to be necessary within the food sector. …