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The study explores the market and welfare effects of the introduction of a food nanotechnology innovation under different labeling regimes. An analytical framework of heterogeneous consumers who differ in their attitudes towards interventions in the production process and imperfectly competitive...
Persistent link: https://www.econbiz.de/10010916348
Using eye-tracking technology and experimental auctions, this paper evaluates the impact of information from various sources on consumers’ real willingness to pay (WTP) for nano-packaged food products with varying shelf-lives. Information about the risks and benefits of nanotechnology in food...
Persistent link: https://www.econbiz.de/10010916355
The recent adoption of Information Communication Technologies (ICTs, namely mobile phones and radios) in rural areas of Sub- Saharan Africa has brought new evidence that an updated and reliable flow of information can have direct benefits for farmers' welfare. However, if correct market...
Persistent link: https://www.econbiz.de/10010916454
This paper examines the spillover effects of television brand advertising on consumer demand for carbonated soft drinks using a nested logit model and household purchase and advertising data from nine U.S. cities over a three year period. Spillover effects are modeled using the conventional...
Persistent link: https://www.econbiz.de/10010916473
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This paper investigates the relationship between price discrimination and vertical product differentiation, using National Brands and Private Labels in the Carbonated Soft Drink market as a case study. We decompose prices difference into quantity dis- count and cost difference across packagings...
Persistent link: https://www.econbiz.de/10010916617
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This paper uses a qualitative marketing research technique to explore in-depth sensory experiences, expectations, and …
Persistent link: https://www.econbiz.de/10010917882