This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling. The study uses both experimental auction and contingent valuation method (CVM) to investigate factors that affect the consumer’s...

The impact of consumer demand for quality on the agricultural and food system is an increased emphasis on quality differentiation but not all in the direction of upgrading quality. The more elite market segments are thriving and reaching growing numbers of consumers but the basic price/quality...

In this paper, we estimate the indirect economic losses to U.S. shrimp consumers as a result of the 2010 Deepwater Horizon oil spill in the Gulf of Mexico. Using a combination of national fisheries market data and the results of an experimental auction, we identify three sources of economic...

The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one...

This study examined consumer attitudes towards food attributes and origins, alongside consumer’s willingness to pay (WTP) for food certified for these attributes in China, India and the UK. The study used surveys including a choice experiment undertaken in each country. The economic impact of...

Experimental auctions were used to determine factors affecting the willingness to pay (WTP) of Ugandan rural and urban populations to avoid consuming pesticide residues. Information or type of proxy good did not affect WTP, while education had no effect in the urban population and had a negative...

Consumers' preferences for meat quality attributes such as color influence their purchasing decisions. Better understanding of consumer preferences can help meat processors and others attain effective product development and marketing and inform public policy decisions on nutrition and food...