Jones, Angela L.; Miller, Jason W.; Griffis, Stanley E.; … - In: International Journal of Physical Distribution & … 52 (2021) 2, pp. 150-169
Purpose: Both online and brick and mortar retailers have invested heavily in developing omni-channel service offerings. Though seen as a competitive necessity, these omni-channel service offerings increase costs and complexities. The purpose of this study is to examine the effects of strategies...