In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the foodindustry, are fighting for survival as they face growing market competition from large firms (Knight, 2000). On theother hand, market opportunities for SMEs are connected to the evolution of...

The aim of this paper is to study the determinants leading firms to choose among different kinds of voluntary traceability standards in the wine sector. To achieve this goal, we referred both to individual and institutional-level determinants, which are identified to play an important role in...