recently, in supermarkets and shopping centres. The fair trade product with the highest market share is coffee. This study aims … to ascertain the implicit price paid by Italian consumers for the fair trade content of coffee and how this implicit … is the province. Since scanner data are used, the analysis can allow for the coffee attributes described by the labels …

provides to participating coffee farmers, most of whom belong to cooperative organizations. These benefits can be significant … for individual farmers and reach up to $100 per year, averaged across all beneficiaries, when coffee prices are low. When … market prices for coffee are relatively high, the annual benefits from fair trade shrink to an average of $35 per beneficiary …

Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial … attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of … niche markets for coffee with the credence attribute “fair trade”. A modified payment card approach was adopted as the …

We study consumer preferences for socially-responsible certified coffee based on alternative ways to distribute the … consumer willingness to pay for two socially-responsible certified coffee systems: the existing Fair Trade and a hypothetical … certified coffee. This effect is higher for consumers that donate a higher part of their income to charities. …