Hu, Wuyang; Zhong, Funing; Ding, Yulian - In: Journal of Agricultural and Resource Economics 31 (2006) 02
Information has been proven to have significant impacts on consumers' behavior and willingness to pay (WTP). In this study, information on GM soybean oil is given in the form of real-life cases involving GM food. These cases recorded from actual media reports. Using a hybrid of the...