In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three … father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization. …

difficulties in adapting their strategies to market changes, and in competing with big enterprises. Marketing management … capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing … capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing …