The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...

The aim of this paper was to analyze the characteristics of the transactions between economic agents to identify their attributes and to determine their impacts on the governance structure of the forest biomass energy production chain in Lages, Santa Catarina state. The Economic Transaction Cost...

The new tendencies of the fine wine global consumer market have challenged organizations to observe their resources more efficiently in order to better structure and organize their strategies towards greater competitiveness and sustainability. Based on the Competitiveness and Resource-Based View...

The debate surrounding the need to bring together research and society, through a greater application of scientific knowledge, is increasing. This article addresses the issue, connecting the macro and micro scopes of analysis around the concepts of institutional and immediate specificities of...

The changes in the worldwide competitive scenario have posed difficulties to the survival of companies, forcing them to establish necessary cooperative relations for maintenance and survival in the markets. However, the lack of coordination and cooperation is considered a classic problem in the...

This work evaluated the effective and potential importance of biodiesel for soybean production in Brazil and its regions in 2008, as well as if the prices of biodiesel had been adjusted according to the interests of producers and consumers. Four situations were considered: the first one refers...

The discussion paper 40 represents the results of an analysis for determining influencing factorson profits and profitability of Russian enterprises in the region of Omsk. Based on the finalyearly reports of the enterprises it is shown, that in Russia five earning ratios can be distinguished:the...

The Brazilian agricultural sector is characterized by a great diversity of production systems subject to a wide number of risk factors.These risks cannot be completely eliminated, but they can be minimized by the adoption of some strategies, such as diversificationof agricultural and livestock...

The objective of this work was to study the consumer habits of street market customers in the municipality of Alfenas, Minas Gerais state.More specifically, the aim was to characterize the customers according to their social and economic status and purchasing habits and toidentify the variables...

This paper analyzes the variance in accounting profitability within the European food industry. Based on a large panel data set, the variance in return on assets (ROA) is decomposed into year, country, industry, and firm effects. Further on, we include all possible interactions between year,...