Describes research designed to examine the effects of subject positioning on the accuracy of body scan data. A body measurement system developed by the Textile Clothing Technology Corporation was used to acquire two scans from each of 72 subjects. The subjects were instructed to continue to...

With the use of 3D body scanners, body measurement techniques can be non‐contact, instant, and accurate. However, how each scanner establishes landmarks and takes the measurements should be established so that standardization of the data capture can be realized. The purpose of this study was...

The ability to customise garments for fit is directly tied to the availability of a comprehensive, accurate set of measurements. To obtain accurate physical measurements, a basic knowledge and set of skills are required that are not often found in the average salesperson at a retail clothing...

The purpose of this study was to investigate how licensing is used as a strategic tool within the apparel industry, to understand the relationship between licensing as a strategic tool and lifestyle branding, and to understand how license reacquisition impacts the competitive strategy of firms....

The purpose of this study was to identify formal project management methodology as well as to investigate a forecasting software implementation project. As companies face challenges of improving supply chain performance and creating cost effective business strategies, projects emerge for process...

The purpose of this research was to examine companies in the bottomweights market who have identified niche products⁄markets for use in testing the Parrish Niche Strategy Model (2003). Another purpose of this research study was to analyze factors that contribute to the establishment of niche...

The purpose of this research is to establish a branding model for the apparel manufacturers, marketers and soft goods retail sectors and provide direction for industry and academic researchers in better understanding viable strategies to this key element of success in today's aggressive...

As textile and apparel companies operate in an interconnected world economy, the new challenge for these companies is to manufacture and market innovative products while considering the entire world as the playing field. Today, the ideal global corporation exploits every new opportunity in the...

The purpose of this research was to analyze how a niche strategy can be used by US textile and apparel companies to compete with lower priced imports. With the increasing globalization of the industry, it has been suggested that companies focus on products that offer a competitive advantage over...