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Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Kamins, Michael A.; Alpert, Frank H.; Perner, Lars - In: Journal of marketing management : MM 19 (2003) 7-8, pp. 807-834

Persistent link: https://www.econbiz.de/10006967201

Corporate claims as innovator or market leader: impact on overall attitude and quality perceptions and transfer to company brands

Kamins, Michael A.; Alpert, Frank H. - 2004

The research described in this paper examines two corporate ability (CA)associations at both company and product perception levels through the use of two category exemplar cues, market leadership and market pioneership. The research investigates the directionality and degree to which company...

Persistent link: https://www.econbiz.de/10009448311

Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

Alpert, Frank H.; Kamins, Michael A. - In: Journal of the Academy of Marketing Science 22 (1994) 3, pp. 244-253

Persistent link: https://www.econbiz.de/10006155374

An Empirical Investigation of Consumer Memory, Attitude, and Perceptions Toward Pioneer and Follower Brands

Alpert, Frank H.; Kamins, Michael A. - In: Journal of marketing 59 (1995) 4, pp. 34-45

Persistent link: https://www.econbiz.de/10005995219

How do consumers know which brand is the market leader or market pioneer? : consumers' inferential processes, confidence and accuracy

Kamins, Michael A.; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 591-612

Persistent link: https://www.econbiz.de/10003558828

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Kamins, Michael A.; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 590-612

Persistent link: https://www.econbiz.de/10007901905

The Relationship of Beliefs and Exposure to General Perceptions of Infomercials

Specke, Paul Surgi; Elliott, Michael T.; Alpert, Frank H. - In: Journal of current issues and research in advertising : … 19 (1997) 1, pp. 51-66

Persistent link: https://www.econbiz.de/10008122800

BOOK REVIEWS - ASKING ABOUT PRICES: A NEW APPROACH TO UNDERSTANDING PRICE STICKINESS

Blinder, Alan S.; Canetti, Elie R.D.; Lebow, David E.; … - In: Journal of consumer affairs : official publication of … 32 (1998) 2, pp. 424-426

Persistent link: https://www.econbiz.de/10007348358

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Kamins, Michael; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7, pp. 590-612

Persistent link: https://www.econbiz.de/10008416738

Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes

Ackerman, David S.; Gross, Barbara L.; Perner, Lars - In: Journal of marketing education : JME 25 (2003) 1, pp. 46-56

Persistent link: https://www.econbiz.de/10006257485