We propose and describe a comprehensive theoretical framework that integrates choice models and structural equation models. Referred to as "structural choice modelling" the framework easily combines data from separate but related choice experiments. We describe the mathematical properties of the...

We present a test of antecedent volition under conditions of varying choice complexity. Using a stated preference design, decision makers make hypothetical transport choices under three decision scenarios. The choices are made under conditions of three, five, and seven alternatives per choice...

The transfer of locally created marketing strategies worldwide represents a key competitive advantage for multinational corporations (MNCs). Although a research topic of much interest, empirical content of past studies is scarce. Absorptive capacity studies typically test direct effects of...