Around the world, consumers and retailers of fresh produce are becoming more and more discerning about factors such as food safety and traceability, health, convenience and the sustainability of production systems, and in doing so they are changing the way in which fresh produce supply chains...

This paper presents the preliminary results of one case study from a longitudinal research project. The purpose was to develop a theoretical framework to explain the dynamic development of market-oriented cooperatives within the fruit industry in the Mekong Delta based on empirical data...