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The role of customer-contact personnel in the marketing of a retail bank's services
Julian, Craig C; Ramaseshan, Balasubramanian - 1994
Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …
Persistent link: https://www.econbiz.de/10009475228
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Hospitality industry web-based self-service technology adoption model : a cross-cultural perspective
Yee-Sum Lee, Louisa - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 2, pp. 162-197
Persistent link: https://www.econbiz.de/10011434635
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Online music consumption in today's technological context : putting the influence of ethics in perspective
Weijters, Bert; Goedertier, Frank; Verstreken, Sofie - In: Journal of business ethics : JOBE 124 (2014) 4, pp. 537-550
Persistent link: https://www.econbiz.de/10010431314
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Application of marketing in interest as a factor of development of enterprises in digital economy
Bajraktari, Nerimane; Ahmeti, Ali - In: Prizren social science journal 2 (2018) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10011901405
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
In: Journal of Consumer Marketing 31 (2014) 5, pp. 403-404
Persistent link: https://www.econbiz.de/10014849956
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Get seen : online video secrets to building your business
Garfield, Steve - 2010
Persistent link: https://www.econbiz.de/10004951590
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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INFORMATION AND THEIR POWER IN ADVERTISEMENT ON INTERNET
Musa, Mubarak Omar Musa - In: Annals - Economy Series 2 (2013) April, pp. 6-9
The article is dealing with information and its power in advertisement. In first part explains marketing and … information in marketing. Comes through information generally and ends in clarifying advertisement. On model firm gives advices … how to increase stability of the firm on local market, possibilities of increasing the effectiveness of marketing through …
Persistent link: https://www.econbiz.de/10010662967
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A Marketing Plan For An Artisan Bread Bakery
Campana, Audrey - 2010
expert opinion poll were used to create marketing strategies for Word-of-Mouth Bakery?s expansion in food retailing. It is …
Persistent link: https://www.econbiz.de/10009485605
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The Prevalence And Usefulness Of Market Research - An Empirical Investigation Into 'Background' Versus 'Decision' Research
Ganeshasundaram, R.; Henley, Nadine - 2006
Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance. The type and extent to which market research information is used can play a significant role in a firm's level of performance. Surprisingly, little empirical...
Persistent link: https://www.econbiz.de/10009440805