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cues, this paper argues that marketers need a gestalt approach to understand how consumers perceive online shopping environments. Following a systematic review of the literature on categorizations of online shopping environments, this paper develops and tests a gestalt model of consumer...
Persistent link: https://www.econbiz.de/10009450554
The paper employs data from 2884 matches in the English Football League Championship. It builds a model of determinants of attendance designed to yield results relevant to decision-taking at individual clubs. The model has two innovatory features. It controls for the market size of home and away...
Persistent link: https://www.econbiz.de/10009450556
The information technology phenomenon has become a feature of most small businesses. Over the last few decades, small businesses have played a major part in UK economy and in local communities. Companies can now reach consumers almost anywhere in the world at a very low cost, while consumers can...
Persistent link: https://www.econbiz.de/10009450558
The theory of ecological modernization asserts that economic and environmental goals can be integrated within a framework of industrial modernity. Its central tenet is that environmental regulation can stimulate the application of ‘clean’ technologies or techniques. Ecological modernization...
Persistent link: https://www.econbiz.de/10009450559
The purpose of this paper is to examine the determinants of a firm’s strategy to invest in a conflict location. To the best of our knowledge, this has not been done before. We examine this using a standard model of international business, overlaid with the fundamental approach to corporate...
Persistent link: https://www.econbiz.de/10009450560