The marketing/media ecology -- Selling : assumptions, approaches, and types of selling -- Sales ethics -- The AESKOPP … : presenting -- Skills : negotiating and closing -- Skills : servicing -- Business and finance -- Marketing -- Media research … -- Advertising -- Television -- Newspapers -- The Internet -- Radio -- Magazines -- Media comparisons: advantages and disadvantages …

This paper investigates competition for advertisers in media markets when viewers can subscribe to multiple channels. A … incentives of firms in this setting are different than those in former models of media markets. If viewers can only watch one …