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Seminar on Media Research-Does it Really Affect Media Planning? : Lisbon, 11th-14th April 1984

1984

Persistent link: https://www.econbiz.de/10001414464

Der Markt wird's schon richten!? Medienprodukte, Medienunternehmen und die Effizienz des Marktprozesses

Sjurts, Insa - 2002

Persistent link: https://www.econbiz.de/10001682181

Mass media effects on the production of information : evidence from non-governmental organization (NGO) reports

Couttenier, Mathieu; Hatte, Sophie - 2013 - This version: February 2013

The media report news that in turn influences behaviors. This news is drawn from a set of available information. In … this paper, we study how the set of information is "exante" affected by anticipated media coverages. First, we take an … exogenous but anticipated shock of media coverage: Olympic Games and FIFA World Cups. Then, we estimate the effect of this media …

Persistent link: https://www.econbiz.de/10010222175

The impact of media on the legitimacy of new market categories : the case of broadband internet

Schultz, Patrick L.; Marinovic Guijón, Alejandra; … - In: Journal of business venturing 29 (2014) 1, pp. 34-54

Persistent link: https://www.econbiz.de/10010235263

Cross-media advertising in times of changing media environments and media consumption patterns

Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022

Persistent link: https://www.econbiz.de/10013167353

The influence of the media on the history of business success

Cervantes-Zacarés, Desamparados; Ortigosa-Blanch, Arturo; … - In: International entrepreneurship and management journal 18 (2022) 1, pp. 105-123

Persistent link: https://www.econbiz.de/10013170155

Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making

Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51

Persistent link: https://www.econbiz.de/10012821108

The online media landscape in the focus of disinformation campaigns in the Western Balkans : Albania, Kosova, and North Macedonia

Disha, Edlira Palloshi; Bajrami, Demush; Rustemi, Agron - In: Prizren social science journal 5 (2021) 3, pp. 77-85

Persistent link: https://www.econbiz.de/10012805293

Is it only a game? : video games and violence

Suziedelyte, Agne - In: Journal of economic behavior & organization : JEBO 188 (2021), pp. 105-125

Persistent link: https://www.econbiz.de/10012658707

Benefits of publicity

Gurun, Umit G. - In: The quarterly journal of finance 10 (2020) 4, pp. 1-39

Persistent link: https://www.econbiz.de/10012627439