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Strategy Tools for a Shifting Landscape - Reinvent how you develop strategy by writing a script to describe the characters, roles, and plots in your business. A three-step process...

Rust, Roland T; Moorman, Christine; Bhalla, Gaurav - In: Harvard business review : HBR (2010), pp. 76-86

Persistent link: https://www.econbiz.de/10008347787

Rethinking Marketing - In the new interactive world, companies need to shift their focus from building brands to cultivating relationships.

Rust, Roland T; Moorman, Christine; Bhalla, Gaurav - In: Harvard business review : HBR (2010), pp. 94-102

Persistent link: https://www.econbiz.de/10008373751

THE BIG IDEA - The Age of Customer Capitalism - The idea that the highest goal of corporations is to maximize shareholders' wealth is deeply flawed. That goal is impossible to sust...

Rust, Roland T; Moorman, Christine; Bhalla, Gaurav - In: Harvard business review : HBR (2010), pp. 58-67

Persistent link: https://www.econbiz.de/10008395242

Das neue Gesicht des Marketings - Kundenorientierung I: Ran an die Verbraucher! Produktmanagement war gestern. Jetzt kommt der Chief Customer Officer.

Rust, Roland T; Moorman, Christine; Bhalla, Gaurav - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 3, pp. 86-95

Persistent link: https://www.econbiz.de/10008407295

Optimizing Service Productivity

Rust, Roland T; Huang, Ming-Hui - In: Journal of marketing 76 (2012) 2, pp. 47-67

Persistent link: https://www.econbiz.de/10009840023

Solving Share Equations in Logit Models Using the LambertW Function

Aravindakshan, Ashwin; Ratchford, Brian - In: Review of Marketing Science 9 (2011) 1, pp. 1-17

Though individual demand and supply equations can readily be expressed in logit models, closed-form solutions for equilibrium shares and prices are intractable due to the presence of products of polynomial and exponential terms. This hinders the employment of logit models in theoretical studies,...

Persistent link: https://www.econbiz.de/10014619509

Solving share equations in logit models using the LambertW function

Aravindakshan, Ashwin; Ratchford, Brian Thomas - In: Review of marketing science 9 (2011) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10009505826

Spatiotemporal allocation of advertising budgets

Aravindakshan, Ashwin; Peters, Kay; Naik, Prasad A. - In: Journal of marketing research : JMR 49 (2012) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10009507256

How does awareness evolve when advertising stops? : the role of memory

Aravindakshan, Ashwin; Naik, Prasad A. - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 315-326

Persistent link: https://www.econbiz.de/10009305516

Managing blood donations with marketing

Aravindakshan, Ashwin; Rubel, Olivier; Rutz, Oliver J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 269-280

Persistent link: https://www.econbiz.de/10010515889